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2026-yil, 2-son

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Integration of CRM and Cloud Technologies in Enhancing Service Sector Enterprise Efficiency in the Digital Economy

U
Umidabonu Zokirova Akmaljon qizi | PhD Student, Banking and Finance Academy of the Republic of Uzbekistan, Tashkent
5-13 28

This study examines the operational efficiency outcomes of CRM–cloud integration among 214 service sector firms in Tashkent, Uzbekistan (2021–2023). Five key performance indicators (KPIs) showed statistically significant improvement following integration: customer response time fell 68.6%, administrative workload declined 72.8%, customer retention rose 15.8 percentage points, revenue per customer grew 21.4%, …

CRM systems cloud computing operational efficiency digital economy service sector digital transformation.
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