Chop etilgan 2026-yil 1-son Open Access

Integration of CRM and Cloud Technologies in Enhancing Service Sector Enterprise Efficiency in the Digital Economy

Umidabonu Zokirova Akmaljon qizi | PhD Student, Banking and Finance Academy of the Republic of Uzbekistan, Tashkent Sanjar Zokirov Zohidjon o’g’li | PhD Student, Statistical Agency of the Republic of Uzbekistan, Tashkent
176 ko'rish 181 yuklab olish

Annotatsiya

This study examines the operational efficiency outcomes of CRM–cloud integration among 214 service sector firms in Tashkent, Uzbekistan (2021–2023). Five key performance indicators (KPIs) showed statistically significant improvement following integration: customer response time fell 68.6%, administrative workload declined

Kalit so'zlar

CRM systems cloud computing operational efficiency digital economy service sector

Iqtibos