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Integration of CRM and Cloud Technologies in Enhancing Service Sector Enterprise Efficiency in the Digital Economy

U
Umidabonu Zokirova Akmaljon qizi | PhD Student, Banking and Finance Academy of the Republic of Uzbekistan, Tashkent ; Sanjar Zokirov Zohidjon o’g’li | PhD Student, Statistical Agency of the Republic of Uzbekistan, Tashkent 175

This study examines the operational efficiency outcomes of CRM–cloud integration among 214 service sector firms in Tashkent, Uzbekistan (2021–2023). Five key performance indicators (KPIs) showed statistically significant improvement following integration: customer response time fell 68.6%, administrative workload declined

CRM systems cloud computing operational efficiency digital economy service sector
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Integration of CRM and Cloud Technologies in Enhancing Service Sector Enterprise Efficiency in the Digital Economy

U
Umidabonu Zokirova Akmaljon qizi | PhD Student, Banking and Finance Academy of the Republic of Uzbekistan, Tashkent ; Sanjar Zokirov Zohidjon o’g’li | PhD Student, Statistical Agency of the Republic of Uzbekistan, Tashkent 188

This study examines the operational efficiency outcomes of CRM–cloud integration among 214 service sector firms in Tashkent, Uzbekistan (2021–2023). Five key performance indicators (KPIs) showed statistically significant improvement following integration: customer response time fell 68.6%, administrative workload declined 72.8%, customer retention rose 15.8 percentage points, revenue per customer grew 21.4%, …

CRM systems cloud computing operational efficiency digital economy service sector digital transformation.
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